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Urban Environment UV Protection Cream Plus
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Protecting skin from harmful external factors is the key to keeping skin looking
both healthy and beautiful.
Extensive research shows that daily UV ray exposure is the main cause of
photo-aging, including wrinkles and dark spots. It also compromises the condition
of skin cells and the immune system.
UVA rays, which are long in wavelength, can penetrate through glass windows and
can cause damage to skin even when indoors.
Furthermore, daily temperature and humidity changes in the environment, as well
as invisible oxidative pollutants in the air, can also impair skin's natural beauty.
Shiseido's Multi-Defense Sun Protection System provides optimally-balanced UVA
and UVB protection to help prevent cell damage* and oxidation,* a critical factor
in the breakdown of skin's support structures. The lasting moisturizing benefits
and smooth textures provide a pleasant suncare experience that you can enjoy
everyday.
*in vitro tests
SPF (Sun Protection Factor) shows the level of protection from sunburn caused
mostly by UVB rays. A higher number equals higher protection.
UVA appears on products that follow the recommendations by the European
Commission for the efficacy and claims of sunscreen products. This mark indicates
that the UVA protection factor is at least one-third as strong as the UVB
protection factor. UVA rays cause photo-aging, while UVB rays cause sunburn.
Protecting skin from harmful external factors is the key to keeping skin looking
both healthy and beautiful.
Extensive research shows that daily UV ray exposure is the main cause of
photo-aging, including wrinkles and dark spots. It also compromises the condition
of skin cells and the immune system.
UVA rays, which are long in wavelength, can penetrate through glass windows and
can cause damage to skin even when indoors.
Furthermore, daily temperature and humidity changes in the environment, as well
as invisible oxidative pollutants in the air, can also impair skin's natural beauty.
Shiseido's Multi-Defense Sun Protection System provides optimally-balanced UVA
and UVB protection to help prevent cell damage* and oxidation,* a critical factor
in the breakdown of skin's support structures. The lasting moisturizing benefits
and smooth textures provide a pleasant suncare experience that you can enjoy
everyday.
*in vitro tests
SPF (Sun Protection Factor) shows the level of protection from sunburn caused
mostly by UVB rays. A higher number equals higher protection.
UVA appears on products that follow the recommendations by the European
Commission for the efficacy and claims of sunscreen products. This mark indicates
that the UVA protection factor is at least one-third as strong as the UVB
protection factor. UVA rays cause photo-aging, while UVB rays cause sunburn.
*Comparing to SHISEIDO non-water
resistant sunscreens and water-resistant
formula stays on skin.
90% Plant Derived Bottle*
In line with SHISEIDO’s sustainability goals, the
bottle is made from 90% plant-derived bio-
polyethylene material, which reduces CO2 by 38%
compared to petroleum-derived polyethylene.