SHISEIDO conducted a consumer survey
that found in the past few years
of lifestyle
change and workplace disruption, many
consumers have fallen
out of a dedicated
skincare routine leading to “unknowingly
neglected
skincare” and that their skin
problems have increased.

Among them, many felt that their self-
restoring power related to the skin
cycle
was declining, and 80.5% of them said that
they would like to use
technology to boost
their self-restoring power.

However, the survey also shows that a
positive mood contributes
to improving
skin condition and normalizing the skin
cycle, with 93.5%
of respondents saying
they want to restore my skin health
and emotional wellbeing in order to enjoy
a more vibrant lifestyle.

This has made us realize the importance
of developing products
that supports one’s
own ability for self-healing power within
their daily
lifestyle. NEW SHISEIDO
EUDERMINE was born out of our research
into
appropriate ingredients and state-
of-the-art technology to rejuvenate
your
whole self

Methodology: Total 1,600 women between 20
to 59 years old who apply skincare products
on a daily basis. Distribution of samples equal
across age groups, 400 each from Tokyo (Japan),
New York (US), Beijing and Shanghai (China).
Period: September 6-16, 2022.