Ginza Edit

Beauty from Japan. From our world to yours.

Makeup Tips for the
“New Normal”

Makeup Tips for the “New Normal”
In 2020, we have learned to adjust to a new way of life,
which includes wearing a protective face covering
in public.
With your nose and mouth completely covered,
is it still possible to enjoy wearing makeup?
Here are a few helpful tips:

  • The Eyes Have It! Express Yourself with Color.

    Your eyes have all the attention, giving you the freedom to play and have fun. Instead of a simple eyeshadow, express your creativity with the high impact color of Kajal InkArtist and voluminous lashes of ControlledChaos MascaraInk.

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    • Kajal InkArtist

      4-in-1 liner, kajal, eyeshadow, and brow. Bold, 12-hour waterproof wear.

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    • ControlledChaos MascaraInk - Graphic Volume and Precision_01
    • ControlledChaos MascaraInk - Graphic Volume and Precision_02

    • ControlledChaos MascaraInk - Graphic Volume and Precision

      This 24-hour wear, mascara delivers buildable volume with exceptional precision.

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  • Add a Highlighter for Brightness with Dimensionality.

    Use a highlighter that gently blends with any complexion to create an illuminating glow around the upper cheekbones and eye area. Wearing a mask can often give your skin the appearance of a dull complexion, so create a radiant look by refracting the light around you. Use your fingertips or a brush with the cushiony Aura Dew Prism to add just the right amount of sparkle.

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    • Aura Dew - Face, Eyes, Lip_03

    • Aura Dew - Face, Eyes, Lip

      This multi-use highlighter transforms and illuminates skin for 12 hours.

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  • Find Freedom in Foundation with a Weightless Finish.

    Masks can cause chafing against your skin. The best way to prevent makeup transfer is to choose a foundation that’s light and comfortable with a thin-film finish. SYNCHRO SKIN SELF-REFRESHING Cushion Compact, with ActiveForce™ technology, helps protect your flawless finish from the effects of heat, oil and facial motion for a fresh, natural finish.

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    • SYNCHRO SKIN SELF-REFRESHING Cushion Compact_02

    • SYNCHRO SKIN
      SELF-REFRESHING
      Cushion Compact

      Self-refreshes for 16-hour wear. Hydrating. Flawless. Fresh, natural finish.

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  • Simply Tissue Off to Keep Lipstick On.

    You can still enjoy wearing lipstick even with a mask on—if you do it the right wayFirst, condition your lips with moisture using a lip balm or other lip moisturizer then, add rich, bold color with VisionAiry Gel Lipstick Finally, press gently with a tissue to blot away any excess oil, and voila! Beauty and color will be set in place.

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    • VisionAiry Gel Lipstick

      Full coverage, semi-satin lipstick. Weightless color.

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