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5 Reasons to Visit the New SHISEIDO Global Flagship Store
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5 Reasons to Visit the New
SHISEIDO Global Flagship Store

Where innovation, hospitality, beauty and wellness collide.

STORY By Sarah Lillywhite

Since 1872, when Arinobu Fukuhara founded SHISEIDO in Ginza,Tokyo the district has been the brand's spiritual home. Now, the largest standalone SHISEIDO store in the world—with three floors of innovative beauty and wellness experiences to discover—stands proud in the heart of vibrant Tokyo, at Ginza 3-chome, 103-10, Chuo-ku. Already planning your trip? Here are five brilliant reasons to visit.

  • 01 Experience Omotenashi

  • 01Experience Omotenashi

    The Japanese philosophy of omotenashi is all about hospitality. It means anticipating a guest’s needs and going that extra mile. The new Ginza store has been designed around this concept—from the welcoming staff to completely personalized beauty advice, world-class customer service is at the heart of the shopping experience.

  • 02 Stimulate Your Senses

  • 02Stimulate Your Senses

    Sight, smell, sound, touch… The shopping experience at Ginza is set to be an immersive, sensory journey for the beauty-curious. Even on a quick trip to restock your favorite eye cream, you’ll be hard-pressed not to be distracted by the amazing experiences on offer.

  • 03 Go Hands-Free

  • 03Go Hands-Free

    At SHISEIDO Ginza, Tokyo there’s no need to carry around your chosen products as you browse. As you select a product while shopping, the innovative smart bracelet you’ll be given on entering the store will capture the product information and save it for you. On checkout, just swipe your bracelet to get your hands on all those dreamy products Clever, slick and thoughtful—very omotenashi.

  • 04 Discover Every SHISEIDO Product—and Some Exclusives

  • 04Discover Every SHISEIDO Product—and Some Exclusives

    The new flagship store will house every—yes, every!—SHISEIDO product available the world over. This means whatever your skin tone, skin type, beauty need, you will be able to find the answer here in SHISEIDO’s science-led skincare and luxurious makeup. On top of that, there will even be some rare, flagship-only products available, so true beauty fanatics will be able to boast of having found a real collector’s item.

  • 05 Have an Exclusive Treatment

  • 05Have an Exclusive Treatment

    No beauty flagship store would be complete without some fantastic personalized treatments, and SHISEIDO Ginza is no different. This means that, alongside taking away your favorite SHISEIDO products, you’ll also leave with a lasting feeling of wellness and confidence in your own inner beauty. Priceless.

From the welcoming staff to
completely personalized
beauty advice, world-class
customer service is at the
heart of the shopping
experience.

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